Quite often, the question about how to effectively measure the success of a public relations campaign comes up in our community. So it is no surprise the same debate is occurring about the measurement of social media efforts. Before talking about social media measurement, let’s set one thing straight – social media should never live [...]
For all of us in public relations, we should have a high Klout score, right? (Don’t know what your Klout score is? Visit klout.com to enter your Twitter handle and see your score.) But, is a score really what matters when gauging the value of social media? Or, is it the raw numbers, like how [...]
We held another Lab 1321 session yesterday and it was extra peachy. We brought along a guest speaker (Justin Wyman from Collective Intellect) to help us discuss social media metrics and monitoring. It’s a topic full of values, measurements and data that dissects the impact of your brand and how you might expand your current [...]