I’ve always said hope is not a strategy, but perhaps it can be. As we begin another new decade, our mission should be to restore optimism. The public relations profession is generally made up of optimists. We believe that improving an organization’s relationships leads to what so many corporations and non-profits need today – a [...]
Is it just me, or is this time of year totally crazy!?! Holiday parties, community involvement, approximately three hours of sunlight during the day (OK, so it’s a bit more than that…but you get the point). December also seems to be a time when we look back on the year and reflect on what’s worked [...]
Just yesterday, the University of Colorado Denver School of Medicine publicly posted a Notice of Proposed Sole Source (NPSS) for advertising/marketing/public relations services for a “strategic communications initiative.” The most fascinating aspect of this solicitation is the statement in the description field of the NPSS: This is the University’s notice of intent to sole source [...]
Having friends is awesome. You get to hang out, eat awesome lunches, see loud movies. Better yet, the Internet makes it easy to make even more friends. But what happens when the friends you make online start to mingle with your existing friends – will they blend well, like a fine fruit smoothie? Or will [...]