— Guest post by Gwin Johnston Tuesday morning, I attended a meeting at the Denver Athletic Club. It was pretty routine, except that when the meeting ended, I was invited up to the DAC’s rooftop deck to see Speaker of the House Nancy Pelosi address a consortium of media outlets. I sat toward the back [...]
If you wanna see some examples of major corporations incorporating social media into their marketing check out this article on Mashable. While examples from small and medium-sized companies can be just as powerful – consider Zappos.com’s mastery of microblogging – this list also shows that social media can be done on the cheap. Take for [...]
Blogger Marc Meyer @ Emerson Direct Marketing Observations offers his list: “26 people you could trust in the social media space.” One for every letter of the alphabet. Meyer’s not just talking about bloggers you can trust but “people whose blogs and companies that you could refer to on a daily basis or just starting [...]
Pretty good article on social networking news site Mashable: “How to develop a social media plan for your business in 5 steps.” What I like about it is that it recognizes that for companies looking to dive into social media “participating can turn into little more than a giant time suck without some sort of [...]
A big congratulations to SquareState.net for becoming Colorado’s only blog allowed on the hallowed floor of the Democratic National Convention! As we noted a few months ago, each state (and U.S. territory) is allowed one blog to represent it on the floor of the DNC. SquareState beat out many other local notables, such as Colorado [...]
According to a Rocky article from a few days ago, officials from the Democratic National Convention announced that only one blogger from each state will be allowed on the floor during the event. Fortunately, other bloggers are allowed (though not on the floor) and will be officially credentialed if they meet certain criteria. I was [...]
Three-blog Boulder blogger Dave Taylor – following the action at the 2008 International CES – echoes a frustration vented by generations of journalists before him. Seems he has been inundated by hundreds of press releases and pitches by clueless PR folks (unfortunately, they exist in the blogosphere too). In a post entitled “Memo to PR [...]
Bernina®, the world’s largest privately-held manufacturer of state-of-the-art sewing and embroidery systems, sergers and embroidery software, recently began stitching together blog posts on the Bernina Blog. Bloggers Jo Leichte and Erika Mulvenna post about their favorite obsession — sewing! Though the blog is just weeks old, it already seems to have developed quite a following, [...]
On November 13, JohnstonWells’ client MakeBeliever Productions officially launched after months of development of its new offering of customizable video virtual greetings (or V-Greetings) delivered directly by Santa 2.0: “Santa On Demand — New Tech from the North Pole.” Since then, bloggers have taken note and led traditional media coverage of this innovative new online [...]
The streets of Denver are BLACK and PURPLE and so it seems are the circuits of cyberspace. A search for “Rocktober” on Google Blog Search turned up 1,776 entries with most blog posts dedicated to the Rockies. Enthusiastic entries include: “The Rockies have done the unbelievable.” — on Battlefield Wanderings “The Boys of Rocktober” — [...]