Video is fast becoming the new language of the Web. From video sharing to video streaming to video commenting, the demand for video online has changed the Internet. According to a recent study by eMarketer, online video will reach 190 million people in the U.S. by 2012 – that’s 88% of the Internet user population. [...]
I came across some new online video stats that I thought everyone would find interesting. Teens and twenty-somethings powered the popularity of sites like YouTube early on. But according to some new stats from Ipsos MediaCT, the number of adults between the ages of 35 and 54 who streamed online video recently has climbed to [...]
If you wanna see some examples of major corporations incorporating social media into their marketing check out this article on Mashable. While examples from small and medium-sized companies can be just as powerful – consider Zappos.com’s mastery of microblogging – this list also shows that social media can be done on the cheap. Take for [...]
YouTube, the 800-pound gorilla of video-sharing sites, announced some new features recently and we’ve finally gotten around to tinkering with them. Chief among the new features is Video Annotations, the ability to add small text boxes to your videos. This makes it incredibly easy for users to add contextual information, links to other videos or [...]
I attended a Democratic National Convention update by the 2008 Host Committee yesterday. Mayor Hickenlooper kicked off the proceedings and one of the most interesting things in the works – in addition to 10s of thousands of journalists and bloggers getting ready to descend on Denver – is a short film contest for the convention. [...]
Recently JohnstonWells’ emerging media team helped Boulder-based Culinary School of the Rockies produce a series of videos for the school’s new Farm to Table externship. We went out to the North Fork Valley on Colorado’s western slope and interviewed Don Lareau of Zephyros Farm & Garden and Brook LeVan of Sustainable Settings. We also interviewed [...]
Enstrom’s Almond Toffee … Mmmm, just hearing those words makes my mouth water. But if you really want to take a trip to toffee ‘topia take a gander at the YouTube vid below. To demonstrate the handcrafted manner in which Enstrom’s toffee is made, JohnstonWells helped Enstrom’s produce a B-roll video package. B-roll is background [...]
On November 13, JohnstonWells’ client MakeBeliever Productions officially launched after months of development of its new offering of customizable video virtual greetings (or V-Greetings) delivered directly by Santa 2.0: “Santa On Demand — New Tech from the North Pole.” Since then, bloggers have taken note and led traditional media coverage of this innovative new online [...]
No, he wasn’t calling to wish me back to better health. He was calling to include me in what he dubbed a “virtual town forum” on ballot Issues A-I as part of the Better Denver campaign. He was taking questions from telephone listeners, the majority of whom seemed to be older citizens — probably because [...]
The streets of Denver are BLACK and PURPLE and so it seems are the circuits of cyberspace. A search for “Rocktober” on Google Blog Search turned up 1,776 entries with most blog posts dedicated to the Rockies. Enthusiastic entries include: “The Rockies have done the unbelievable.” — on Battlefield Wanderings “The Boys of Rocktober” — [...]