The Wall Street Journal ran an article by Suzanne Vranica reporting that ad agencies are trying to grab a bigger piece of the social media pie. I’m here to tell you that advertising agencies are no threat to the already established social media practices of public relations organizations. Link to the story here. Smart public [...]
Many CEOs don’t want to engage in social media. They believe they can’t make the time commitment required, or that what they have to say won’t be of interest to a broad audience. I really liked George Colony’s (Forrester Research) recent advice to CEOs about social media. I found it most interesting, but not surprising [...]
While most industries are clinging to social media opportunities to quickly connect with their audiences, healthcare businesses have been a bit tentative and shy. Patient privacy regulation and HIPAA rules can certainly take the “social” out of this form of outreach. So, it’s no surprise that Pinnacle Healthcare Consulting invited JohnstonWells to speak with an [...]
Quite often, the question about how to effectively measure the success of a public relations campaign comes up in our community. So it is no surprise the same debate is occurring about the measurement of social media efforts. Before talking about social media measurement, let’s set one thing straight – social media should never live [...]
For all of us in public relations, we should have a high Klout score, right? (Don’t know what your Klout score is? Visit klout.com to enter your Twitter handle and see your score.) But, is a score really what matters when gauging the value of social media? Or, is it the raw numbers, like how [...]
— Guest post by Gina Seamans, 2009 PRSA Colorado Chapter President I have lost count on the number the social media seminars I’ve attended in the last year. And I receive invitations to several new seminars, workshops, webinars, etc., every week. The learning opportunities for social media tools and techniques are sometimes overwhelming. I was [...]
Having friends is awesome. You get to hang out, eat awesome lunches, see loud movies. Better yet, the Internet makes it easy to make even more friends. But what happens when the friends you make online start to mingle with your existing friends – will they blend well, like a fine fruit smoothie? Or will [...]
As our online social lives become indistinguishable from the real-life stuff, new obstacles develop. Most of them can be solved by rebooting your computer or blocking an annoying user. Others require you to re-evaluate your online relationships and how meaningful they are. Take this AP story for example. In it, people grapple with what happens [...]
If you follow Digg (like we do here at JW) to keep an eye on what the Internet is abuzz about, you probably noticed that Facebook was part of a very popular Digg story yesterday. And not for the “800 zillion active users” reason you normally see. It was Dugg 5,960 times over the last [...]
Facebook continues to grow wildly, evidenced by a post from the official Facebook blog. According to this entry, Facebook now has more than 150 million active users. That means people who are logging in and using the service, not just an aggregate of all accounts (including dead ones). It was only in August 2008 that [...]