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	<title>Views from the West - A blog about public relations &#38; social media in the Rocky Mountains</title>
	<link>http://www.johnstonwells.com/blog</link>
	<description>A blog about public relations &#38; social media in the Rocky Mountains</description>
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		<title>Everyone wants to drink the social media Kool-Aid</title>
		<description><![CDATA[The Wall Street Journal ran an article by Suzanne Vranica reporting that ad agencies are trying to grab a bigger piece of the social media pie.  I’m here to tell you that advertising agencies are no threat to the already established social media practices of public relations organizations. Link to the story here. Smart public [...]]]></description>
		<link>http://www.johnstonwells.com/blog/?p=654</link>
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		<title>A Refreshing Take on Social Media for CEOs</title>
		<description><![CDATA[Many CEOs don’t want to engage in social media. They believe they can’t make the time commitment required, or that what they have to say won’t be of interest to a broad audience. I really liked George Colony’s (Forrester Research) recent advice to CEOs about social media. I found it most interesting, but not surprising [...]]]></description>
		<link>http://www.johnstonwells.com/blog/?p=641</link>
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		<title>Transparency is in the air</title>
		<description><![CDATA[We applaud today’s decision handed down by the Supreme Court that gives more power to the President to appoint or withdraw members of the Public Accounting Oversight Board. When all is said and done, Sarbanes-Oxley is about transparency and today’s news reminds us of the importance of truthfulness to a company’s reputation. Public relations leaders [...]]]></description>
		<link>http://www.johnstonwells.com/blog/?p=634</link>
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		<title>The World Cup: Connecting communities through soccer</title>
		<description><![CDATA[The World Cup has a way of connecting various nationalities, ethnicities, and communities &#8212; people who share a passion for the sport of soccer (either formal or informal).  It is a time to commune and celebrate and cheer on their country or their adopted country. It is a time to talk about the soccer legends [...]]]></description>
		<link>http://www.johnstonwells.com/blog/?p=625</link>
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		<title>Keeping the “social” in social media for the healthcare community</title>
		<description><![CDATA[While most industries are clinging to social media opportunities to quickly connect with their audiences, healthcare businesses have been a bit tentative and shy. Patient privacy regulation and HIPAA rules can certainly take the “social” out of this form of outreach. So, it’s no surprise that Pinnacle Healthcare Consulting invited JohnstonWells to speak with an [...]]]></description>
		<link>http://www.johnstonwells.com/blog/?p=626</link>
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		<title>Nice guys don&#8217;t finish last</title>
		<description><![CDATA[Bob Threlkeld, who was a principal at JohnstonWells until his retirement a couple of years ago, sent this to me following my husband’s death on May 31.  It’s very well written, but that’s what we’ve come to expect from Bob.  I wanted to share it with you. Gwin… I’m so sorry. I had heard that [...]]]></description>
		<link>http://www.johnstonwells.com/blog/?p=618</link>
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		<title>Shadow Day @ JW With Zach Reynolds</title>
		<description><![CDATA[I was quite excited for my shadow day at JohnstonWells Public Relations. I had no clue of what to expect. When I first walked in, I was really amazed. I loved the interior design of the building. It seemed like such a sweet work environment and the rooftop deck was the cherry on the top. [...]]]></description>
		<link>http://www.johnstonwells.com/blog/?p=612</link>
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		<title>Simple Ways to Monitor Social Media Success</title>
		<description><![CDATA[Quite often, the question about how to effectively measure the success of a public relations campaign comes up in our community. So it is no surprise the same debate is occurring about the measurement of social media efforts. Before talking about social media measurement, let’s set one thing straight &#8211; social media should never live [...]]]></description>
		<link>http://www.johnstonwells.com/blog/?p=605</link>
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		<title>Write on</title>
		<description><![CDATA[Today is National Grammar Day.  It’s the day we “march forth” to celebrate language and good writing. The Society for the Promotion of Good Grammar established this day for “people who crave good, clean English — sentences cast well and punctuated correctly.”  I guess I am one of those people who appreciate clarity and a [...]]]></description>
		<link>http://www.johnstonwells.com/blog/?p=600</link>
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		<title>Where is the help for small business?</title>
		<description><![CDATA[All this stimulus money, where is it going?  Certainly not to small businesses who need it most. Since small businesses employ more than half of the workforce, wouldn’t you think there would be special programs to help these businesses manage better in these tough times?  Not a penny.  In fact, a friend of mine went [...]]]></description>
		<link>http://www.johnstonwells.com/blog/?p=592</link>
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