Many a journalist and many a blogger have declared the death of the press release with probably the most circulated rant – “Die! Press release! Die! Die! Die!” – coming from blogger Tom Foremski. Recently, however, Foremski toned down his assault on the press release, declaring: “Evolve! Press release! Evolve! Evolve! Evolve!” About a week [...]
We had a great turnout at “Get Your IN” yesterday. GYI is our firm’s “day in the life of an intern” program where 30 recent college grads flock to our office to get a feel for what it’s like to work at JohnstonWells. We spend the day showing them the ropes and having our senior [...]
A big congratulations to SquareState.net for becoming Colorado’s only blog allowed on the hallowed floor of the Democratic National Convention! As we noted a few months ago, each state (and U.S. territory) is allowed one blog to represent it on the floor of the DNC. SquareState beat out many other local notables, such as Colorado [...]
Cision (formerly Bacon’s) put out a white paper entitled “Staying Afloat in a Sea of Social Media” a few weeks ago and I finally got around to reading it. It was about the sprawling social media environment and how it takes “best-in-class research, targeting and monitoring tools” to stay on top of it. While this [...]