It sounds self serving, but it’s not. We in public relations keep emphasizing that during difficult times smart companies do not pull back in their communications efforts. They don’t need to increase these efforts because their not-so-smart competition is pulling back on their visibility programs. Smart companies invest during a recession, not-so-smart companies wring their [...]
Video is fast becoming the new language of the Web. From video sharing to video streaming to video commenting, the demand for video online has changed the Internet. According to a recent study by eMarketer, online video will reach 190 million people in the U.S. by 2012 – that’s 88% of the Internet user population. [...]
Four members of our Emerging Media team spoke at the Denver Athletic Club early this morning as part of its Business in Action series. Mike Adams, Alexis Hammack, Blake Jackson and I put together a panel entitled “Converge & Converse: The Business Case for Social Media” that explained the business applications of Twitter, Facebook and [...]
— Guest post by Rodney D Bell HOT…DRY….A spotless, flat blue sky expansive as the undulating desert brush beneath. Pale green bushes anchor gentle red sand dunes. A red so rich it is as if the earth — under the fierce 110 degree sun – was ablaze. Rising above it all, alone, adrift and stubborn, [...]