Views from the West – A blog about public relations & social media in the Rocky Mountains

There’s been a lot of buzz about the Newspaper Project lately.

It’s a PR campaign launched by “a small group of newspaper executives to support a constructive exchange of information and ideas about the future of newspapers,” according to the site.

You might have seen an advertisement they placed in major newspapers after this year’s Super Bowl (see right).

That’s a bold statement, but it’s anchored by a stunning number. There are 100 million people reading a newspaper each day – including me.

Here’s another quote from the site:

Unlike websites that feature negative, gloom-and-doom stories about newspapers, this website will be devoted to insightful articles, commentary and research that provide a more balanced perspective on what newspaper companies can do to survive and thrive in the years ahead.

I know it’s fashionable to trumpet the accelerated demise of traditional media, but some numbers (and a local candlelight vigil) indicate that it’s not going away quietly.