Gwinavere Johnston, CEO
I’ve always said hope is not a strategy, but perhaps it can be. As we begin another new decade, our mission should be to restore optimism.
The public relations profession is generally made up of optimists. We believe that improving an organization’s relationships leads to what so many corporations and non-profits need today – a solid reputation. That’s a reasonable hope, right?
Our optimistic view does not allow for inauthentic representations, however. We don’t whitewash, greenwash or tell anything but the truth. A corporation’s reputation is conveyed through its behavior.
Reputation comes from the way a corporation treats its employees, how its CEO interacts with the business community and by its contribution to the community – and we’re not talking about just ponying up sponsorship dollars. Reputation stems from the quality of an organization’s product or service, their customer service and their relationships with customers and the community.
Let’s try for more optimism in 2010 and let it shine. Happy New Year, everyone!