I was scrolling through TechCrunch this morning and found an entry about a new homepagey site (in the vein of Netvibes) that is targeted at women, emphasis on moms.
The site is called Nesting and, aside from pulling in RSS feeds and widgets, it has some kind of social networking capability. The design and colors of Nesting are very ladycentric – a blend of soft browns and pinks with rounded, elegant widgets scattered around the page.
This is noteworthy because I had just read over some Rapleaf research (as interpreted by Mininglabs) about how women outnumber men on social networks. According to their findings, the “sex ratio is significantly biased toward young women (14-24) on most social networks.”
Clearly, Nesting’s creators are hip to the power women wield online. While their target audience is probably a touch older than the group mentioned above, there is an immense value in establishing a presence among women now and watching the audience grow. Other businesses should take note: Women are online and they want more than lolcats.