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Practicing good ethics gives competitive advantage |
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Wednesday, 05 March 2008 |
 JohnstonWells president GG Johnston offers her thoughts on ethics and the importance of standards and outside perspectives in a Denver Business Journal article penned by Amy Johnson, president of the Colorado Chapter of the Public Relations Society of America. Read the entire article (requires subscription). |
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Rodney D Bell Hired as Business Development Director at JohnstonWells |
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Friday, 29 February 2008 |
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JohnstonWells Public Relations appointed Rodney D Bell senior counselor and director of business development, supporting the firm's growth strategy in health and wellness, family outreach, software, real estate, sustainable development and government, as well as building out the firm's financial services practice.
Bell brings more than 16 years of experience in public relations, crisis communications, marketing communications and corporate affairs. In addition to leading business development, Bell will provide strategic counsel in crisis communications and corporate public relations. "Rodney not only brings a marketing and business development background; he brings the unique perspective of having been on the client side of our business – a valuable resource for clients," said Gwinavere Johnston, CEO of the Denver-based firm. |
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Gwinavere Johnston Keynote Speaker at University of Wyoming Honors Convocation |
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Wednesday, 17 October 2007 |
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Gwinavere Johnston, founder and chief executive officer of JohnstonWells Public Relations, was the keynote speaker at the 2007 Keith and Thyra Thomson Honors Convocation on Oct. 12 at the University of Wyoming. |
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JohnstonWells’ Clients Honored Seven Times at PRSA Annual Gold Pick Awards |
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Friday, 05 October 2007 |
At the place to see and to be seen in the public relations world, JohnstonWells and its clients took home an impressive three gold and four silver awards at the annual Gold Pick Awards, presented by the Colorado Chapter of Public Relations Society of America.
JohnstonWells and its clients received the following Gold Pick honors:
- Qwest Communications “Keeping Washington Families Safer Online” Community Relations Program. Qwest Communications and JohnstonWells developed an online safety education program that positioned Qwest as an online safety leader.
- Regional Air Quality Council (RAQC) “Let’s Take Care of Our Summer Air” Community Relations Program. RAQC and JohnstonWells collaborated to create a program that encouraged behavior change with Denver Metro residents in an effort to combat ground-level ozone pollution.
- Littleton Adventist Hospital “Preventing Disease From Becoming Contagious” Crisis Communications Program. Together, JohnstonWells and Littleton Adventist Hospital developed a plan which proved to be extremely valuable when a disorder might have spread through the hospital’s surgical instruments, however strategic information dissemination sustained the hospital’s reputation and limited contagious news to one day.
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JohnstonWells Public Relations Adds Two New Clients |
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Friday, 05 October 2007 |
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Infoture Inc. and MakeBeliever have selected JohnstonWells Public Relations to provide strategic counsel in two new product launches, as well as provide media and community relations support.
Infoture – Founded in 2004, Infoture, Inc. is the developer of the LENA System. The LENA System, a remarkable new technology, identifies and analyzes adult words and child vocalizations, and provides parents with critical feedback reports on a child’s language environment and development. Infoture comprises a team of scientists skilled in computerized speech and speaker recognition, microelectronics, statistical research, and children’s language acquisition and development. Infoture has collected the world’s largest database of spontaneous parent-child speech interaction, which will be used by leading researchers around the globe.
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JohnstonWells Hires New Associate and Promotes Kathryn Wilson to Counselor |
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Thursday, 04 October 2007 |
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JohnstonWells Public Relations welcomed Efrem Rodriguez to its client services team and promoted Kathryn Wilson to counselor. Rodriguez joined JohnstonWells in May 2007, bringing with him with a background in news-editorial journalism with an emphasis in public relations. He has formidable background in emerging media, online communications and Web interfaces. Rodriguez provides team support for several clients, which include Qwest Communications, Infoture and the Regional Air Quality Council (RAQC). He is also a member of the JohnstonWells Emerging Media Division.
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Denver PR Professional Kathryn Wilson Wins Ohio State Alumni Award |
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Thursday, 23 August 2007 |
Kathryn Wilson, counselor at JohnstonWells Public Relations, is one of three recipients nationwide of the 2007 William Oxley Thompson Award from the Ohio State Alumni Association.
The annual Thompson award is given to up to three Ohio State University alumni under the age of 36 who have demonstrated outstanding career achievement or civic involvement.
"The Ohio State University gave me my first connection to community,” said Wilson. “When I moved to Denver from Columbus, I knew the first thing to do -- get involved with the alumni association and community organizations. It has made a big difference in my life and hopefully in the lives of others. I feel so fortunate to be recognized."
The winners of the award are selected by a jury of alumni from around the country, with the final three being selected by the board of directors. Wilson is an alumna of Ohio State’s 2002 class, graduating with a bachelor’s degree in mass communication and social issues. |
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Building Customer Loyalty |
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Wednesday, 08 August 2007 |
Fundamentally, it must promise only what it can deliver and then deliver exactly what it promised – or more. Today, customers expect that promise to be met instantaneously. Public relations can provide tools to help companies determine what they can deliver and convey their promise to the customer.
What's a customer?
Enlightened companies understand a loyal customer is not just a customer. He/she is an advocate. Companies that want to create customer advocates take the time to know their customers very well. What does he care about? What does she believe in? What strikes a chord with him?
Creating customer advocates requires a company to do something unique that reaches directly into the customer's heart. Customer loyalty increases the propensity to buy, removes barriers to purchase and encourages word of mouth.
Understanding the process
Think about the brands you are loyal to and how that came about. What keeps you loyal? Is it a product that is totally unique? Is it how the company treats its employees? Is it the causes the company supports – an end to hunger? Programs to reach the working poor? Support of local soccer teams?
The process is circular in nature. It looks like this: Someone tells you about a product – you buy it and use it – you like it – you tell someone else about it – you continue to use it – the person you told about it likes it as well – you learn more about the company through packaging or a Web site – you find that the company supports a cause you care about – you like that – you tell more people about it. As long as the quality is sustained and the service is good, you continue to buy and you continue to tell. |
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Darby Doll Named Director of JohnstonWells Emerging Media |
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Thursday, 19 July 2007 |
JohnstonWells Public Relations has appointed Darby Doll as director of JohnstonWells Emerging Media, the firm’s recently formed division that helps clients understand emerging trends and take advantage of technological developments in media and online communications.
Doll, senior counselor and member of the firm’s executive management team, will lead a team of experts at JohnstonWells with considerable experience in new and emerging media, online communications and Web marketing.
“Technology continues to disrupt and transform the media and the way people communicate, and these changes are occurring more and more rapidly all the time,” said Gwinavere Johnston, president and CEO of the Denver-based firm. “It is crucial for us to stay one step ahead of these changes and to help our clients recognize and seize opportunities while avoiding pitfalls. Darby’s background in new media and his enthusiasm for technology serves our clients well.” |
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JohnstonWells Public Relations Acquires Accent Public Relations |
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Tuesday, 10 July 2007 |
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Denver-based JohnstonWells Public Relations has acquired Accent Public Relations. Accent PR is owned by Gina Seamans, APR, a former employee of JohnstonWells Public Relations from 1994 1998. This week, Seamans rejoins the 35-year-old firm, which represents clients throughout the Rocky Mountain region and nationally. The acquisition is the second within a year for JohnstonWells, which acquired Center Reach Communications in September 2006. Seamans founded Accent PR in 1998 as an independent consultant and grew it into a full-service firm. The clients she brings to JohnstonWells include Bernina of America, Enstrom Candies, Laser Technology, SmartCare Family Medical Clinics and Sterling-Rice Group. |
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ColoradoBiz Magazine, Women’s Business Enterprise Council Grant Distinctions to JohnstonWells |
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Monday, 02 July 2007 |
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JohnstonWells Public Relations has again been selected for ColoradoBiz Magazine’s highly competitive Top Women-Owned Businesses list for 2007. The honor comes on the heels of the firm’s official certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise Council-West. The list of Top Women-Owned Businesses for 2007 includes companies in Colorado with more than $1 million in revenue, making it the most competitive list in nearly 10 years, according to the publication. |
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JohnstonWells Public Relations Supports Denver’s Road Home |
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Friday, 27 April 2007 |
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JohnstonWells Public Relations is one of 36 companies to sponsor a parking meter as part of a city-wide campaign to end homelessness in Denver.
The campaign is a partnership between Denver’s Road Home and the Downtown Denver Partnership. For the Donation Meter Project, companies and individuals including Kaiser Permanente, sponsor one of 36 recycled parking meters placed throughout the downtown area. Metro Denver residents and visitors then have the opportunity to donate their spare change into the meters to support programs for the homeless. JohnstonWells’ parking meter is located at 16th and Champa Sts. “With 43 percent of Denver’s homeless population being women and children, it was a natural choice for our organization,” said GG Johnston, president of JohnstonWells. “As a woman-owned business, we’ve always reached out to organizations that support women, children and the arts.” |
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Paul Holmes Names JohnstonWells Public Relations Top Place to Work |
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Monday, 02 April 2007 |
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JohnstonWells Public Relations placed fifth in the nation in its size category as best place to work by the 2007 Holmes Report, a public relations trade publication. Paul Holmes, editor of the report said the firm’s career path and performance evaluation program has become an industry standard. |
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JohnstonWells Hires New Associate |
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Thursday, 22 March 2007 |
JohnstonWells Public Relations has added Derek Grant to its client services team.
Grant joined JohnstonWells in September of 2006 as an intern with a background in communications. Grant assists on several client teams, including Qwest Communications, The Wyoming Community Development Authority and Meritech.
Grant graduated from the University of Wyoming with a bachelor’s degree and master’s degree in communications. There, he was named Outstanding Graduate Assistant and also taught public speaking. |
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Get Your IN 2007 |
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Monday, 19 March 2007 |
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We are pleased to invite you to our 4th Annual “Get Your IN” Internship Certificate Program on Wednesday, May 16, 2007, from 8 a.m. to 1:30 p.m.
“Get Your IN” is not an internship but is designed to help you market yourself as you begin your job search. |
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Marc Williams set to lead JohnstonWells' broadcast division |
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Monday, 11 December 2006 |
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DENVER — JohnstonWells Public Relations recently hired veteran television journalist Marc Williams to lead the firm’s broadcast division.
Marc Williams, senior counselor, comes to JohnstonWells with more than two decades of experience in public relations and broadcast journalism as an assignment editor, producer, manager and assistant news director. At JohnstonWells, Williams will draw on this background to head up the company’s broadcast division, providing strategic counsel to clients regarding local and national broadcast outreach. |
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JohnstonWells Reaches out to Denver Community |
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Monday, 13 November 2006 |
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DENVER — Suzanne Trantow and Kathryn Wilson of JohnstonWells Public Relations were recently recognized by the arts and non-profit communities in Denver. Wilson was selected for the Colorado Business Council for the Arts (CBCA) in 2005 to participate in its Leadership Arts program. Upon graduating, she was selected to serve as an at-large member of the Community Relations Council for the Denver Center for Performing Arts (DCPA). The Council aims to advise and support DCPA in its goal of serving the community through the celebration of diversity in the arts. In addition, Wilson was selected to serve on the board of Colorado Youth at Risk (CYAR), an organization that deeply impacts high-risk teenagers and those around them through intensive community-based mentoring. |
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GG Johnston Selected for Colo. PRSA Board of Directors |
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Monday, 30 October 2006 |
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DENVER — GG Johnston, president and COO of JohnstonWells Public Relations, will serve on the 2007 Board of Directors of the Public Relations Society of America Colorado Chapter (PRSA), an association for public relations practitioners in Colorado.
Johnston has been an active member of PRSA for a number of years and her board position is the latest in a long company tradition of involvement in PRSA and the industry. JohnstonWells’ founder, Gwinavere Johnston, is a former president of the Colorado PRSA chapter and five JohnstonWells staff members currently hold positions on various committees within PRSA. |
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JohnstonWells Public Relations Celebrates 35th Anniversary |
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Thursday, 26 October 2006 |
Milestone Charitable Contribution Donated to PeaceJam
DENVER – Denver public relations firm JohnstonWells celebrates its 35th year in business this month. The firm, founded in 1971 by Gwinavere Johnston, was the first public relations firm in Colorado founded and owned by a woman.
Today, JohnstonWells is one of the largest public relations firms in the Rocky Mountain West. Its current clients include Qwest Communications, McStain Neighborhoods, Denver Regional Council of Governments and the Regional Air Quality Council.
“The most important lesson we’ve learned is that we must always strive for creativity and pay the closest possible attention to client service and current trends. This is a business where you can never let your guard down,” said Johnston, founder and CEO. “Though we’ve had many great years, I am always optimistic that what’s to come will be better than what has been.”
To celebrate its 35th anniversary, JohnstonWells donated more than $150,000 in professional fees to help promote PeaceJam, the international organization that brought 10 Nobel Peace Prize Laureates to the University of Denver in September 2006 for largest-ever gathering of Nobel Laureates outside of Oslo, Norway. Services included national and international media relations, strategic planning and event coordination for the anniversary conference and other national PeaceJam events. The laureates and 3,000 worldwide youth in attendance encouraged a global call-to-action to perform one billion acts of peace in the next decade.
“We are strong believers in giving back to the community because it’s the right thing to do,” said Johnston. |
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A Partnership Should Have Value (and Peace) |
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Monday, 16 October 2006 |
by Diane Amdur
Ten Nobel Peace Prize laureates on one stage, including the Dalai Lama and Archbishop Desmond Tutu, and almost 3,000 international students listening to their wisdom from the audience. This moment was a first-ever in the United States. The feeling from JohnstonWells’ staff was historical, as well.
When JohnstonWells Public Relations wanted to give back to the community in a generous and meaningful way, commemorating its 35th year in business, the firm thought carefully about a cause that shared its values, commitment and passion. The firm craved pro-bono work that was fulfilling enough to replace financial worth, had emotional merit and was significant enough to celebrate such a milestone.
So how do you choose a nonprofit with professional and personal value to your organization? Answers to the following questions will help you assess the value of a potential pro-bono relationship.
- Does the nonprofit have an aligned mission with yours?
- Can your employees relate to the cause and will they be passionate about investing their time?
- Can you help the pro-bono client succeed while continuing to meet the needs of paying clients and customers?
- Is the content of the project interesting and a good fit?
When Gwinavere Johnston, CEO of JohnstonWells, learned about the anniversary celebration of the locally-based, international organization, PeaceJam, she knew she could answer “yes” to all the above questions.
Does the nonprofit have an aligned mission with yours?
- PeaceJam is a non-profit organization whose mission is to create action and stimulate peace through inspiring youth from around the world. JohnstonWells’ commitment to youth, community and education matched PeaceJam’s credo.
- PeaceJam was seeking media support for its 10th Anniversary Conference in Denver, which featured the largest gathering of 10 Nobel Peace Prize laureates in the United States. JohnstonWells appreciated the familiar anniversary aspect and felt that the Denver-based, but international scope, could be supported by its affiliation with IPREX (the world’s largest public relations corporation).
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JohnstonWells Announces New Team Additions |
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Tuesday, 10 October 2006 |
DENVER — JohnstonWells Public Relations added two new members to its client services team.
Elizabeth Baugher, counselor, comes to JohnstonWells with more than eight years of experience in both the public relations and marketing industries. She is a former employee of Center Reach Communications, which was acquired by JohnstonWells in September. |
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