Kirsten Ritter
Senior Counselor

Kirsten joined JohnstonWells Public Relations in 1997. She has 15 years of experience developing and managing multifaceted public relations programs that include trade and consumer media outreach, consumer education, community relations, new product launches and new facility openings. She has worked with numerous product manufacturers, including such national brands as Coors Brewing Company, Coleman Natural Meats, FitBall, Qwest Communications, Roche Pharmaceuticals, ServiceMagic.com, Soy7 pasta and Sunsweet Prune Juice.

Kirsten recently oversaw a national consumer education program for Boulder-based research firm Infoture about the importance of reading and talking to children from birth to age 3. She currently oversees a corporate positioning program for Qwest Communications centered on consumer education about the safe and effective use of technology.

Before joining JohnstonWells, Kirsten spent almost four years working for the marketing and public relations division of ASICS TIGER Corporation, a leading manufacturer of athletic shoes and apparel based in California. There she generated media coverage, developed direct mail programs, planned trade shows and special events, oversaw the product wear-testing program and designed and implemented promotional programs for key retail accounts.

Kirsten has a bachelor’s degree in English from the University of California, Irvine.