Goodwill Bridges Digital-TV Divide
February 27, 2008

Goodwill Industries International is part of a national coalition that is educating the public about the transition in WHEN from analog (over-the-air) television to all-digital broadcasting. Digital broadcasting promises to provide a clearer picture and more programming options and will free up airwaves for use by emergency responders.

Consumers with television sets with built-in digital tuners or TV sets connected to cable, satellite or other pay service will likely not be affected, but Goodwill Denver is concerned that some consumers with limited English-speaking skills, those in rural areas and those in lower income brackets may "fall through the cracks" and not receive critical information about the transition.

Goodwill Industries International is part of a national coalition that is educating the public about the transition in WHEN from analog (over-the-air) television to all-digital broadcasting. Digital broadcasting promises to provide a clearer picture and more programming options and will free up airwaves for use by emergency responders.

Consumers with television sets with built-in digital tuners or TV sets connected to cable, satellite or other pay service will likely not be affected, but Goodwill Denver is concerned that some consumers with limited English-speaking skills, those in rural areas and those in lower income brackets may "fall through the cracks" and not receive critical information about the transition.

Goodwill is distributing an easy-to-read, one-page flier in both English and Spanish to Goodwill shoppers and individuals in Goodwill's job training programs. The flier explains several options including applying for coupons from the federal government for $40 toward the purchase of DTV converter boxes that will allow consumers to continue to use their analog TV sets.

Goodwill will also be accepting old analog TV sets at all stores and donation centers and will recycle them properly.  www.goodwilldenver.org for more information.

Recent media coverage about the switch.
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