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Corporate Core Values: A Compass for the Communications Sea Change |
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by GG Johnston In a LinkedIn, Facebooked, Twittered, iPhoned world, it's all too easy to envision ourselves as high-flying communicators who solve crises with a few taps to a BlackBerry keypad. No doubt, the world is changing. We live in an era of citizen-sponsored journalism, blogs and social networks. With more than 1 trillion pages on the Web, anyone can get a wealth of information about any organization within seconds. Thinking of downloading a new software program? No need to check CNET or Consumer Reports -- just tweet on Twitter and get the straight dope. Wondering about the stability of a potential investment or the cause of a crisis? Millions of bloggers, none of whom talked with a corporate spokesperson, post their opinions every day. |
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Tweets, Tumbls, Pownces and Plurks: Micro-blogging Your Call to Action |
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By Darby C. Doll “Another levee and sandbag wall breached in Wisc. Will it end?” From a makeshift headquarters in Madison, American Red Cross public affairs team member Jeffery Biggs shared more bad news from the flood front. No press conference or media release. Not even a camera. Just 51 characters on a Twitter feed, sent out to thousands of victims and their families. Biggs and dozens of volunteers, both near and abroad, relied on a Twitter micro-blog and other social media to disseminate vital information during the Mississippi River floods of mid-June. |
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